
Research Methods in Business Studies
Research Methods in Business Studies. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.The following online resources support the text:For Instructors: PowerPoint slides
Forfattere: Kjell Gronhaug, Pervez Ghuari | Utgave: 4 utg. |
Språk: Engelsk | Sidetall: 265 |
ISBN: 9780273712046 | Vekt: 204 g |
Forlag: Financial Times/Prentice Hall | Innbinding: Heftet |
Utgitt: 2010 | Veil. pris: 0 kr |
Kategori: Bøker |