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Brand Management: A Theoretical & Practical Approach (Pocket)
Financial Times/Prentice HallBrand Management: A Theoretical & Practical Approach. This work aims to give insight into what a successful brand can mean for a company, takin...
Vis detaljerConsumer Behaviour: A European Outlook (Pocket)
Financial Times/Prentice HallConsumer Behaviour: A European Outlook. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they...
Vis detaljerCorporate Religion: Building a Strong Company Through Personality and Corpora… (Pocket)
Financial Times/Prentice HallCorporate Religion: Building a Strong Company Through Personality and Corpora…. The aim is to unite everything in a Corporate Religion. A religion...
Vis detaljerDen bittelille hjelperen til forbrukeradferd
Financial Times/Prentice HallDen bittelille hjelperen til forbrukeradferd. Forfattere: Utgave: ukjent Språk: Norsk (Bokmål) Sidetall: 0 ISBN: 9781781342145 Vekt: 970...
Vis detaljerDigital business and e-commerce management : strategy, implementation and pra… (Pocket)
Financial Times/Prentice HallDigital business and e-commerce management : strategy, implementation and pra…. This text offers a comprehensive introduction to the theory and pra...
Vis detaljerEconomic Approaches to Organisations (Pocket)
Financial Times/Prentice HallEconomic Approaches to Organisations. Now in its fifth edition, Economic Approaches to Organisations remains one of the few texts to emphasize the ...
Vis detaljerEssential Mathematics for Economic Analysis (Pocket)
Financial Times/Prentice HallEssential Mathematics for Economic Analysis. Forfattere: Peter Hammond, Knut Sydsaeter Utgave: 3 utg. Språk: Engelsk Sidetall: 721 ISBN...
Vis detaljerEssential Mathematics for Economic Analysis (Pocket)
Financial Times/Prentice HallEssential Mathematics for Economic Analysis. Forfattere: Utgave: ukjent Språk: Engelsk Sidetall: 768 ISBN: 9780273760689 Vekt: 1386 g...
Vis detaljerEssential Mathematics for Economic Analysis (Pocket)
Financial Times/Prentice HallEssential Mathematics for Economic Analysis. A comprehensive text aimed at more able mathematical students studying economics. Forfattere: Pete...
Vis detaljerExploring Strategy
Financial Times/Prentice HallExploring Strategy Text Only Plus MyStrategyLab and the Strategy Experience S…. Exploring Strategy has sold a staggering 900,000 copies worldwide, ...
Vis detaljerExploring Strategy (Pocket)
Financial Times/Prentice HallExploring Strategy. Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed ...
Vis detaljerFinancial Accounting (Pocket)
Financial Times/Prentice HallFinancial Accounting. A rigourous and comprehensive introductory text which explains and critcially evaluates the concepts underlying the preparati...
Vis detaljerFinancial Statement Analysis (Pocket)
Financial Times/Prentice HallFinancial Statement Analysis: Valuation - Credit Analysis - Executive Compensation. This well-structured and thoughtful text is ideal for undergrad...
Vis detaljerFurther Mathematics for Economic Analysis (Pocket)
Financial Times/Prentice HallFurther Mathematics for Economic Analysis. This book finds the right balance between mathematics and economic examples, providing a text that is de...
Vis detaljerFurther mathematics for economic analysis (Pocket)
Financial Times/Prentice HallFurther mathematics for economic analysis. A rigorous presentation of the mathematical tools required for advanced courses in economic theory -- bo...
Vis detaljerGlobal Marketing (Pocket)
Financial Times/Prentice HallGlobal Marketing: A Decision-Oriented Approach. This text written from the perspective of the firm competing in international markets. Developed pr...
Vis detaljerGlobal marketing management (Pocket)
Financial Times/Prentice HallGlobal marketing management: a European perspective. This book, the leading text for students in international marketing, adopts a strategic approa...
Vis detaljerGlobal Marketing: A Decision-oriented Approach (Pocket)
Financial Times/Prentice HallGlobal Marketing: A Decision-oriented Approach. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates...
Vis detaljerKaraoke Capitalism: Management For Mankind (Pocket)
Financial Times/Prentice HallKaraoke Capitalism: Management For Mankind. "If you loved Funky Business as much as I did, you'll love Karaoke Capitalism. Weird? Most certainly. D...
Vis detaljerMarketing Strategy and Competitive Positioning (Pocket)
Financial Times/Prentice HallMarketing Strategy and Competitive Positioning. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implemen...
Vis detaljerMarketing: Real People, Real Decisions (Pocket)
Financial Times/Prentice HallMarketing: Real People, Real Decisions. Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who...
Vis detaljerOrganisation Design: Re-defining Complex Systems (Pocket)
Financial Times/Prentice HallOrganisation Design: Re-defining Complex Systems. Organization design is part of every manager and leader's job: attempting to understand and impro...
Vis detaljerPrinciples of Corporate Communication (Pocket)
Financial Times/Prentice HallPrinciples of Corporate Communication. Provides scientifically based models to analyze corporate image and identity, plus techniques to improve the...
Vis detaljerResearch Methods in Business Studies (Pocket)
Financial Times/Prentice HallResearch Methods in Business Studies. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic ...
Vis detaljerService Operations Management: Improving Service Delivery (Pocket)
Financial Times/Prentice HallService Operations Management: Improving Service Delivery. This international market-leading book, aimed at both students and practising managers, ...
Vis detaljerSmall Business and Entrepreneurship (Pocket)
Financial Times/Prentice HallSmall Business and Entrepreneurship. This exciting new book provides the big picture on small business and entrepreneurship. Written by two recogni...
Vis detaljerStrategy Safari: The Complete Guide Through the Wilds of Strategic Management (Pocket)
Financial Times/Prentice HallStrategy Safari: The Complete Guide Through the Wilds of Strategic Management. xc2; Henry Mintzberg xc2; s views are a breath of fresh air which ca...
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