Cross-cultural business behavior: negotiating, selling, sourcing and managing across cultures

Cross-cultural business behavior

Copenhagen Business School Press

  • 149 kr

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Cross-cultural business behavior: negotiating, selling, sourcing and managing across cultures. For almost a decade, "Cross-Cultural Business Behavior" has been praised by business people and by students as "an eminently useful guide to the global marketplace." Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

Forfattere: Richard R. Gesteland Utgave: ukjent
Språk: Engelsk Sidetall: 351
ISBN: 9788763001496 Vekt: 703 g
Forlag: Copenhagen Business School Press Innbinding: Innbundet
Utgitt: 2005 Veil. pris: 0 kr
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