Strategic Management of Technological Innovation
Strategic Management of Technological Innovation. Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Forfattere: Melissa A. Schilling | Utgave: ukjent |
Språk: Engelsk | Sidetall: 336 |
ISBN: 9781259539060 | Vekt: 502 g |
Forlag: McGraw-Hill | Innbinding: Heftet |
Utgitt: 2016 | Veil. pris: 0 kr |
Kategori: Data- og informasjonsteknologi |