Strategic Management: Creating Competitive Advantages

Strategic Management

McGraw-Hill

  • 199 kr

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Strategic Management: Creating Competitive Advantages. Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Forfattere: Gerry McNamara, Gregory G. Dess, G. T. Lumpkin Utgave: ukjent
Språk: Engelsk Sidetall: 522
ISBN: 9780077161095 Vekt: 2 g
Forlag: McGraw-Hill Innbinding: Heftet
Utgitt: 2014 Veil. pris: 0 kr
Kategori: Bøker
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