Product Management. Donald R. Lehmann, Russell S. Winer
Product Management. Donald R. Lehmann, Russell S. Winer. Covers three major tasks facing product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. This work utilizes the familiar Marketing Plan as the unifying framework for its lessons.
Forfattere: Donald R. Lehmann, Russell S. Winer | Utgave: ukjent |
Språk: Engelsk | Sidetall: 512 |
ISBN: 9780071238328 | Vekt: 758 g |
Forlag: McGraw-Hill | Innbinding: Heftet |
Utgitt: 2004 | Veil. pris: 0 kr |