Persuasion: Theory & Research
Persuasion: Theory & Research. The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: - provides a summary of relevant research literature in persuasion - includes suggestions for how to avoid premature generalizations from limited research evidence - presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Forfattere: Daniel J. O'Keefe | Utgave: 2 utg. |
Språk: Engelsk | Sidetall: 365 |
ISBN: 9780761925392 | Vekt: 236 g |
Forlag: Sage Publications | Innbinding: Heftet |
Utgitt: 2002 | Veil. pris: 0 kr |
Kategori: Bøker |