Inspiration: Capturing the Creative Potential of Your Organization


Palgrave Macmillan

  • 340 kr

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Inspiration: Capturing the Creative Potential of Your Organization. This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating positive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging environment that will attract and retain the best staff.

Forfattere: Nicholas Ind Utgave: 127 utg.
Språk: Engelsk Sidetall: 173
ISBN: 9781403920584 Vekt: 421 g
Forlag: Palgrave Macmillan Innbinding: Innbundet
Utgitt: 2004 Veil. pris: 0 kr
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