Global Marketing: A Decision-Oriented Approach

Global Marketing

Financial Times/Prentice Hall

  • 210 kr

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Global Marketing: A Decision-Oriented Approach. This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, it should also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing.

Forfattere: Svend Hollensen Utgave: 3 utg.
Språk: Engelsk Sidetall: 760
ISBN: 9780273678397 Vekt: 1372 g
Forlag: Financial Times/Prentice Hall Innbinding: Heftet
Utgitt: 2004 Veil. pris: 0 kr
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