Global Marketing: A Decision-Oriented Approach. This text written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, it should also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing.
|Forfattere: Svend Hollensen||Utgave: 3 utg.|
|Språk: Engelsk||Sidetall: 760|
|ISBN: 9780273678397||Vekt: 1372 g|
|Forlag: Financial Times/Prentice Hall||Innbinding: Heftet|
|Utgitt: 2004||Veil. pris: 0 kr|