Cross-cultural business behavior: a guide for global management

Cross-cultural business behavior

Universitetsforlaget

  • 249 kr
  • Spar 200 kr


Cross-cultural business behavior: a guide for global management. The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.

Forfattere: Richard R. Gesteland Utgave: 5 utg.
Språk: Engelsk Sidetall: 399
ISBN: 9788215020235 Vekt: 700 g
Forlag: Universitetsforlaget Innbinding: Innbundet
Utgitt: 2012 Veil. pris: 449 kr
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