Cross-cultural business behavior
Cross-cultural business behavior: a guide for global management. The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.
|Forfattere: Richard R. Gesteland||Utgave: 5 utg.|
|Språk: Engelsk||Sidetall: 399|
|ISBN: 9788215020235||Vekt: 700 g|
|Forlag: Universitetsforlaget||Innbinding: Innbundet|
|Utgitt: 2012||Veil. pris: 449 kr|