Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk

Prentice Hall

  • 199 kr

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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. For undergraduate or first year MBA students. This revision retains the market segmentation approach that has set the standard for consumer behavior study through seven editions. The new edition focuses on how the internet has changed the way people obtain information about potential purchases. This edition now includes numerous mini-cases.

Forfattere: Leslie Lazar Kanuk, Leon G. Schiffman Utgave: 8 utg.
Språk: Engelsk Sidetall: 688
ISBN: 9780130491756 Vekt: 1180 g
Forlag: Prentice Hall Innbinding: Heftet
Utgitt: 2004 Veil. pris: 0 kr
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