Brand Management: A Theoretical & Practical Approach

Brand Management

Financial Times/Prentice Hall

  • 240 kr

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Brand Management: A Theoretical & Practical Approach. This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.

Forfattere: H. J. Riezebos, Rik Riezebos, Bas Kist Utgave: ukjent
Språk: Engelsk Sidetall: 347
ISBN: 9780273655053 Vekt: 680 g
Forlag: Financial Times/Prentice Hall Innbinding: Heftet
Utgitt: 2002 Veil. pris: 0 kr


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