Brand Management: A Theoretical & Practical Approach
Brand Management: A Theoretical & Practical Approach. This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
|Forfattere: H. J. Riezebos, Rik Riezebos, Bas Kist||Utgave: ukjent|
|Språk: Engelsk||Sidetall: 347|
|ISBN: 9780273655053||Vekt: 680 g|
|Forlag: Financial Times/Prentice Hall||Innbinding: Heftet|
|Utgitt: 2002||Veil. pris: 0 kr|