Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation: Integrating Technological, Market and Organizational Change

John Wiley & Sons

  • 370 kr

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Managing Innovation: Integrating Technological, Market and Organizational Change. Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life.

Forfattere: John Bessant, Joe Tidd Utgave: 5 utg.
Språk: Engelsk Sidetall: 660
ISBN: 9781118360637 Vekt: 1315 g
Forlag: John Wiley & Sons Innbinding: Heftet
Utgitt: 2013 Veil. pris: 0 kr
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