Rockets and rebels

Rockets and rebels. Introduction by Richard Bonner-Davis This brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give folks good reason to stay loyal, and to support and cheer on your brand s next project. Strong brands are more profitable, attract the best talent, and are highly valued. This book is a toolbox for everyone who sees the value of digging a little deeper, to aim much higher. Monna Nordhagen is Nordic Strategy Director of Scandinavian Design Group, serial entrepreneur and voracious reader. She holds an MBA from the Norwegian Business School BI and has more than three decades worth of experience within business strategy, brand building, sales and management. Monna is also a highly sought after presenter with a passion for innovation, brands and entrepreneurship, speaking regularly at conferences and events. Kirsti Rogne has worked with international brands in the intersecting fields of marketing and communication for well over a decade; including as a Client Director and Copywriter for Scandinavian Design Group. She holds a post graduate degree in English from the University of Oslo and currently works as a freelance writer, lecturer and translator. "The book is both easy to understand and complex at the same time, just like brands are." Pär Ekroth, Head of Global Brands, Schibsted

Kategori: Økonomi, administrasjon, markedsføring

ISBN: 9788245024999

Forfatter: Monna Nordhagen, Kirsti Rogne

Språk: Engelsk

Format: Innbundet

Utgitt år: 2018

Sideantall: 291

Utgave: 1 utg.

Vekt: 600 g

Veil. pris: 415 kr

Hos Bokia.no gjør vi vårt beste for å sikre rask, trygg og miljøvennlig levering av dine bøker.

Leveringsalternativer

Vi tilbyr frakt med Posten/Bring og Helthjem, slik at du kan velge det som passer deg best. Fraktprisen beregnes automatisk i kassen basert på fraktmetode og leveringssted. Ønsker du å hente selv? Du kan kostnadsfritt hente bestillingen på vårt lager på Bryn i Oslo.

Leveringstid

Vanlig leveringstid er 3–5 virkedager, avhengig av fraktleverandør og hvor i landet du bor. For adresser i Nord-Norge må det påregnes noe lengre leveringstid.

Behandlingstid
Bestillinger gjort før kl. 12 sendes normalt samme dag. Etter kl. 12 sendes bestillinger dagen etter. Bestillinger gjort i helgen sendes mandag.

Vi gjør alltid vårt ytterste for å pakke bøkene trygt og miljøvennlig.