NTNU Handelshøyskolen

Consumer Behaviour: A European Outlook. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they...

Marketing Management. For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling ...

Microeconomics: International Edition. A book that provides a treatment of microeconomic theory that stresses the relevance and application to mana...

Economics of Sport and Recreation. The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to ...

Strategic Advertising Management. Forfattere: Visiting Professor Larry Percy Utgave: 3. utg Språk: Engelsk Sidetall: 202 ISBN: 97801995...