Technology Entrepreneurship: Bringing Innovation to the Marketplace (Pocket)

Technology Entrepreneurship: Bringing Innovation to the Marketplace. The authors comprehensively outline effective approaches to marketing and selling innovations - important topics that have limited coverage in most of the existing texts on entrepreneurship. They have also done an excellent job in highlighting the two key elements of successful technology entrepreneurship, by emphasising both the processes needed to validate the market for the developed innovation/technology, and how to actually design the 'winning business model'.' - Olli Kuivalainen, Professor, International Marketing, Lappeenranta University of Technology, Finland 'This book is immensely comprehensive and superbly pulls together and applies a panoply of management frameworks to the 'process' of creating technology ventures in a way I've not seen before.' -Jeff Skinner, Executive Director of the Deloitte Institution of innovation and Entrepreneurship, London Business School, UK 'For the reader who wants to know how to do 'technology entrepreneurship' this book presents, in an accessible format, what we know about technology entrepreneurship. Contemporary examples illustrate the realities of technology entrepreneurship. The book provides practical advice on how those with technological knowledge might exploit this via entrepreneurship.' -Colm O'Gorman, Professor of Entrepreneurship, Dublin College University Business School, Ireland 'Reading Technology Entrepreneurship is a must for the students and scholars of entrepreneurship and the creators, guardians, policy makers and supporters of technology...This volume's rich combination of pedagogical, structural and informative components provides the concepts, tools and methods that concerned agents need to have, even if they are not currently and directly involved with technological entrepreneurship.' -Hamid Etemad, McGill University, Canada

Kategori: Bøker

ISBN: 9781137020109

Forfatter: Natasha Evers, James Cunningham, T. Hoholm

Språk: Engelsk

Format: Pocket

Utgitt år: 2014

Sideantall: 424

Utgave: ukjent

Vekt: 765 g

Veil. pris: 0 kr

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