Høyskolen Kristiania

Consumer Behaviour: A European Outlook. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they...

The Company: A Short History of a Revolutionary Idea. The authors of A Future Perfect provide a close-up look at the history of the joint-stock com...

Cultural Theory and Popular Culture: An Introduction. This extensively revised and updated 5th edition of Storey's market-leading textbook provides...

"Managing Innovation: Integrating Technological, Market and Organizational Change. Managing Innovation er en etablert, bestselgende bok for MBA-, M...

Fundamentals of Selling. Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in na...

Cross-cultural business behavior: negotiating, selling, sourcing and managing across cultures. For almost a decade, "Cross-Cultural Business Behavi...

Metabolic Regulation: A Human Perspective. The important Third Edition of this successful book conveys a modern and integrated picture of metabolis...

Consumer Behaviour: A European Outlook. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what ...

Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. The father of "open innovation" is back with his most signific...

Creative Management and Development. Creative Management and Development has been updated with newly commissioned and leading edge chapters on intu...

Ongoing Crisis Communication. W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines ...

The Long Tail: Why the Future of Business is Selling Less of More. The New York Times bestseller that introduced the business world to a future tha...

Consumer Democracy: The Marketing of Politics. This book argues that marketing is inherent in competitive democracy, explaining how we can make the...

Relationship Marketing and Customer Relationship Management. This book presents a dramatic change in the view of the meaning of marketing. The trad...

Cultural Theory and Popular Culture: An Introduction. In this 6th edition of his successful Cultural Theory and Popular Culture: An Introduction, J...

Adobe Photoshop CSX for Photographers: A Professional Image Editor's Guide to…. Renowned Photographer and Photoshop hall-of-famer, Martin Evening r...

Analysing Media Texts. The accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council's 'Lear...

Business Ethics: Managing Corporate Citizenship and Sustainability in the Age…. Business Ethics is a lively and engaging textbook that tackles one ...

Consumer-Centric Category Management: How to Increase Profits by Managing Cat…. In some parts of the world, especially in developing markets, categ...

Strategic Advertising Management. Forfattere: Visiting Professor Larry Percy Utgave: 3. utg Språk: Engelsk Sidetall: 202 ISBN: 97801995...

Marketing Strategy and Competitive Positioning. Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implemen...

Managing Cultural Differences. The world of business for all organizations in the twenty-first century is global, interdependent, complex, and rapi...

Adobe Flash Professional CS5 Classroom in a Book: The Official Training Workbook from Adobe Systems. Those creative professionals seeking the faste...