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Collins Cobuild Advanced Dictionary + Mycobuild.com Access. This is the 6th edition of the Collins Cobuild Advanced Learner's English Dictionary. T...

Persuasion: Theory & Research. The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion t...

Investments - Global Edition. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of internation...

Cost Accounting: Global Edition. For undergraduate and MBA students taking a Cost or Management Accounting course. This title is a Pearson Global E...

Corporate Responsibility. The second edition of this successful textbook examines the multiple dimensions to corporate responsibility. It creates a...

Organizational Behaviour. Based on a number of previous editions of the bestselling text, Organizational Behavior by Schermerhorn/Hunt/Osborn, this...

The Long Tail: Why the Future of Business is Selling Less of More. The New York Times bestseller that introduced the business world to a future tha...

International Business: International Version: The New Realities. An innovative and engaging learning system for International Business.   Based o...

An Introduction to Human Resources Management. An Introduction to Human Resource Management provides a complete overview of the subject for an intr...

Individual Differences and Personality. Colin Cooper's 'Individual Differences' has been a favourite among lecturers and students of differential p...

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Ident…. Taking Brand Initiative offers a revolutionary approach to corporat...

Business Finance: Applications, Models and Cases. This streamlined text has a sharp focus, covering only the topics of finance which are relevant t...

Introduction to Probability Models. Beskrivelse mangler. Se gjerne forlagets (Cram101) hjemmeside, der det kan finnes mer informasjon. Forfattere...

International Economics: Theory and Policy, Global Edition. Beskrivelse mangler. Se gjerne forlagets (Pearson Education Limited) hjemmeside, der de...

Relationship Marketing and Customer Relationship Management. This book presents a dramatic change in the view of the meaning of marketing. The trad...

Cultural Theory and Popular Culture: An Introduction. In this 6th edition of his successful Cultural Theory and Popular Culture: An Introduction, J...

Project Management: The Managerial Process. As the market-leading textbook on the subject, Project Management: The Managerial Process is distinguis...

Handbook of Research in International Marketing. "Logistics and Supply Chain Management" is a comprehensive new text that explains the fundamentals...

Services Marketing: Integrating Customer Focus Across the Firm. Advanced economies of the world are dominated by services, even manufacturing compa...

Perfect Presentations!. "Made me consciously think about different aspects of presentations and furthermore gave me some very good ideas and 'littl...

International Economics: Global Edition. Nobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for I...

Getting to Yes: Negotiating an Agreement Without Giving in. Negotiation is a way of life for the majority of us. Whether we're at work, at home or ...

Essentials of Marketing Communications. Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles...

Strategic Advertising Management. The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising fro...

My Life in Advertising and Scientific Advertising. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude ...

Making it in China. Making it in China addresses the rapid influx of foreign-owned enterprises in China, focusing on the experiences of Norwegian c...

Governing the Global Economy: Politics, Institutions, and Economic Development. Governing the Global Economy explores the dynamic interaction betwe...

Group Dynamics. In the Fifth Edition of his best-selling text, Forsyth combines an emphasis on research, empirical studies supporting theoretical ...

Doing Action Research in Your Own Organization. "Doing Action Research in Your Own Organization" is the essential resource for anyone embarking on ...

International Financial Management: Pearson New International Edition. For undergraduate and graduate students enrolled in an international finance...

International Corporate Governance. International Corporate GovernanceInternational Corporate Governance provides a thorough introduction to the st...

Corporate Finance European Edition. The second edition of Corporate Finance retains its clear and user friendly writing style to cover all of the l...

Contemporary Strategy Analysis: Text Only. Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition buil...

The Sage Handbook of Public Relations. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It give...

The rise of modern business: Great Britain, the United States, Germany, Japan, and China. This is thoroughly updated for the twenty-first century. ...

The Movie Business Book, Third Edition. Drawing from a variety of experts in an industry that has seen major technological advances since the 1992 ...