BI

Consumer Behaviour: A European Outlook. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they...

Why Should Anyone Be Led by You?: What It Takes To Be An Authentic Leader. Too many companies are managed not by leaders, but by mere role players ...

The Company: A Short History of a Revolutionary Idea. The authors of A Future Perfect provide a close-up look at the history of the joint-stock com...

Business Model Generation: A Handbook for Visionaries, Game Changers, and Cha…. Business Model Generation is a handbook for visionaries, game chang...

Development Economics. The study of development in low-income countries is attracting more attention around the world than ever before. Yet until n...

How brands become icons: the principles of cultural branding. Distills the strategies used to create the world's most enduring brands into a fresh ...

Microeconomic Analysis. The Third Edition continues to supply the building blocks of microeconomic analysis: a thorough treatment of optimization a...

Further Mathematics for Economic Analysis. This book finds the right balance between mathematics and economic examples, providing a text that is de...

Industrial Organization: Contemporary Theory and Empirical Applications. Pepall's Industrial Organization: Contemporary Theory and Empirical Applic...

Economic Growth. Why are some countries rich and others poor? David N. Weil, one of the top researchers in economic growth, introduces students to ...

Work Psychology: Understanding Human Behaviour in the Workplace. The fifth edition of this market-leading textbook retains its popular blend of the...

Statistics for Business and Economics: Global Edition. Were you looking for the book with access to MyMathLab? Buy Statistics for Business and Econ...

Managing Innovation: Integrating Technological, Market and Organizational Change. Managing Innovation is an established, bestselling text for MBA, ...

A Concise Economic History of the World: from paleolithic times to the present. A Concise Economic History of the WorldThis is the fourth edition o...

Project-Oriented Leadership (Ebk - Epub). From the perspective of delivering successful projects, the value of a skilled project sponsor and projec...

Principles of Corporate Finance - Global Edition. Principles of Corporate Finance is the worldwide leading text that describes the theory and pract...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. For undergraduate or first year MBA students. This revision retains the market segmentat...

English for Business Studies Student's Book: A Course for Business Studies and Economics Students. This best selling course has been thoroughly rev...

Investments and portfolio management. Bodie, Kane, and Marcus' "Investments and Portfolio Management" sets the standard for graduate/MBA investment...

Exploring Strategy. Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed ...

SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS. 'It reads as though someone is sitting next to you conversing with you and ...

Research Methods in Business Studies. A concise, clear and comprehensive introduction to research methods, which equips students with a systematic ...

Cross-cultural business behavior: negotiating, selling, sourcing and managing across cultures. For almost a decade, "Cross-Cultural Business Behavi...

Pricing Strategies: A Marketing Approach. This book makes basic pricing concepts more accessible to business students through a simple unified syst...

Mathematics for Economists. An abundance of applications to current economic analysis, illustrative diagrams, thought-provoking exercises, careful ...

The Psychology of Judgment and Decision Making. Highlighting the role of psychological experimentation, "The Psychology of Judgment and Decision Ma...

Psychological Capital:Developing the Human Competitive Edge: Developing the Human Competitive Edge. Although there are as many answers to the quest...

Corporate Finance: Global Edition. For MBA/graduate students taking a course in corporate finance. This title is a Pearson Global Edition. The Edi...

Product Management. Donald R. Lehmann, Russell S. Winer. Covers three major tasks facing product mangers: analyzing the market, developing objectiv...

Introduction to Econometrics, Update, Global Edtion. Beskrivelse mangler. Se gjerne forlagets (Pearson Education Limited) hjemmeside, der det kan f...

Industrial Organization: Contemporary Theory and Empirical Applications. The bestselling textbook, Industrial Organization, now in its fourth editi...

Financial Statement Analysis: Valuation - Credit Analysis - Executive Compensation. This well-structured and thoughtful text is ideal for undergrad...

Cross-cultural Business Behavior: Negotiating, Selling, Sourcing and Managing…. The book provides practical guidance for negotiating with customers...

Microeconomics, 6th Edition. Pindyck and Rubinfeld now sells twice as many copies as its next closest competitor, making it by far the best-selling...

Motivation, Agency, And Public Policy: Of Knights And Knaves, Pawns And Queens. Can we rely on the altruism of professionals or the public service ...