{"product_id":"the-back-of-the-napkin-9781591843061","title":"The Back of the Napkin","description":"\u003cp\u003e\u003cstrong\u003eThe Back of the Napkin.\u003c\/strong\u003e When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.\u003c\/p\u003e\u003ctable width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForfattere:\u003c\/strong\u003e Dan Roam\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eUtgave:\u003c\/strong\u003e ukjent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eSpråk:\u003c\/strong\u003e Engelsk\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eSidetall:\u003c\/strong\u003e 0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781591843061\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVekt:\u003c\/strong\u003e 970 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForlag:\u003c\/strong\u003e \u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eInnbinding:\u003c\/strong\u003e \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eUtgitt:\u003c\/strong\u003e 2009\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVeil. pris:\u003c\/strong\u003e 0 kr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eKategori:\u003c\/strong\u003e Business \u0026amp; Economics\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Bokia.no","offers":[{"title":"Pent brukt bok","offer_id":42533142921298,"sku":"158137-4","price":210.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2064\/2115\/files\/the_back_of_the_napkin_158137.jpg?v=1785702151","url":"https:\/\/bokia.no\/products\/the-back-of-the-napkin-9781591843061","provider":"Bokia.no","version":"1.0","type":"link"}