{"product_id":"leading-digital-turning-technology-into-business-transformation","title":"Leading Digital: Turning Technology Into Business Transformation (Innbundet)","description":"\u003cp\u003e\u003cstrong\u003eLeading Digital: Turning Technology Into Business Transformation.\u003c\/strong\u003e Become a Digital Master--No Matter What Business You're In  If you think the phrase \"going digital\" is only relevant for industries\n                  like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have\n                  already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most\n                  accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent\n                  of the economy?  In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies\n                  in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage.\n                  They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than\n                  four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and\n                  Pernod Ricard, the book shows what it takes to become a Digital Master.It explains successful transformation in a clear,\n                  two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll\n                  learn:  *  How to engage better with your customers *  How to digitally enhance operations *  How to create a digital vision\n                  *  How to govern your digital activities  The book also includes an extensive step-by-step transformation playbook for leaders\n                  to follow.  Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered,\n                  global economy.\u003c\/p\u003e\u003ctable width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForfattere:\u003c\/strong\u003e Didier Bonnet, George Westerman, Andrew McAfee\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eUtgave:\u003c\/strong\u003e ukjent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eSpråk:\u003c\/strong\u003e Engelsk\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eSidetall:\u003c\/strong\u003e 256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781625272478\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVekt:\u003c\/strong\u003e 755 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForlag:\u003c\/strong\u003e Harvard Business Review Press\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eInnbinding:\u003c\/strong\u003e Innbundet\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eUtgitt:\u003c\/strong\u003e 2014\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVeil. pris:\u003c\/strong\u003e 0 kr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eKategori:\u003c\/strong\u003e Økonomi, finans, næringsliv og ledelse\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Pent brukt bok uten markeringer","offer_id":42523153236050,"sku":"10931-6","price":180.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2064\/2115\/files\/leading_digital_turning_technology_into_business_transformation.jpg?v=1784929790","url":"https:\/\/bokia.no\/products\/leading-digital-turning-technology-into-business-transformation","provider":"Bokia.no","version":"1.0","type":"link"}