{"product_id":"building-distinctive-brand-assets","title":"Building Distinctive Brand Assets","description":"\u003cp\u003e\u003cstrong\u003eBuilding Distinctive Brand Assets.\u003c\/strong\u003e Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.KEY FEATURESProvides in-depth strategic framework and tactical structure to build and manage a brand's identity.Details new research into several of the most popular types of assets to help in asset selection and execution.Explores the major myths that lead to poor decision-making.The eBook offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: Find the eBook on VitalSource.\u003c\/p\u003e\u003ctable width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForfattere:\u003c\/strong\u003e Jenni Romaniuk\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eUtgave:\u003c\/strong\u003e ukjent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eSpråk:\u003c\/strong\u003e Engelsk\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eSidetall:\u003c\/strong\u003e 0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780190311506\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVekt:\u003c\/strong\u003e 970 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eForlag:\u003c\/strong\u003e \u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eInnbinding:\u003c\/strong\u003e \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eUtgitt:\u003c\/strong\u003e 2018\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\n\u003cstrong\u003eVeil. pris:\u003c\/strong\u003e 0 kr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 24%;\"\u003e\n\u003cstrong\u003eKategori:\u003c\/strong\u003e Business \u0026amp; Economics\u003c\/td\u003e\n\u003ctd style=\"width: 21%;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Bokia.no","offers":[{"title":"Pent brukt bok","offer_id":42458452459602,"sku":"156181-4","price":230.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2064\/2115\/files\/building_distinctive_brand_assets.jpg?v=1782256978","url":"https:\/\/bokia.no\/products\/building-distinctive-brand-assets","provider":"Bokia.no","version":"1.0","type":"link"}