Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management

Pearson

  • 150 kr

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Forfattere: Kevin Lane Keller Utgave: 2 utg.
Språk: Engelsk Sidetall: 788
ISBN: 9780131105836 Vekt: 1126 g
Forlag: Pearson Innbinding: Heftet
Utgitt: 2003 Veil. pris: 0 kr
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